“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

John Wanamaker
US department store merchant (1838 – 1922)

An effective Marketing Plan is essential to driving your Social Enterprise or Garden Centre forwards.

An effective Marketing Plan can reduce the amount that is spent on marketing, as it applies focus.

An effective Marketing Plan answers the following questions:

  • Who are you?
  • What makes your business different?
  • Who is your customer?

The answer to these fundamental questions allows us to move on to produce a simple yet effective Marketing Plan which:

  • clearly defines objectives
  • sets realistic budgets
  • sets out how they will communicate with customers
  • gives customers compelling reasons to visit each month
  • increases footfall
  • meets income budget targets

We recommend that the total spend on marketing, including the production of the marketing plan and its implementation is around 2.5% of turnover excluding VAT for Garden Centres and Social Enterprises.

If you would like to know more about developing your marketing plan, then please complete the enquiry form on the right of this page and hit send.